Rey Jewelry
Jewelry that is reimagined ethically for you.
What is Rey?
Rey is rebranding the existing jewelry business, Gorjana, in order to make it more sustainable and ethical. Rey introduces lab-grown and recycled materials as well as a gender-neutral and masculine-presenting jewelry line. Rey’s new tagline, “Reimagined Ethically For You” sums up their values of reinventing what jewelry can be, how it affects the world around it, and not excluding anyone.
Rey Identity System
Stationery Kit
This includes business cards, custom Rey envelopes, and the letterhead with a sample letter explaining Rey's new business strategy.
Rey's Website
Rey's website not only allows customers to access their online store, but it also explains Rey's story and more details about the materials they use.
#Minesnotmined Ad Campaign
This campaign highlights Rey’s new ethical and sustainable products that aren't mined. The background on each ad is a different image of a quarry, showing the dug-out earth as an abstract texture. This is a nod towards overcoming harmful mining and blurs it out as a thing of the past.
The ads feature a diverse group of models and products, showing Rey is for everyone. With the tag #Minesnotmined, customers are encouraged to post their pieces and bring awareness to the negative effects of mining and that there are non-mined alternative products. The ads will be posted in stores and on social media.
Packaging
The boxes will be used for both shipping and transporting items. Online orders will be shipped in them. Brick-and-mortar purchases will be stored in a box that goes inside a bag. Not only are the packages clean designs, but they will also be used as consumer-generated advertising when customers walk around the mall holding them.
