Go SLO 2021
Special edition magazine that uncovers what San Luis Obispo has to offer.
About Go SLO
Go SLO is an annual special edition magazine produced by Mustang Media Group. It introduces incoming freshmen, transfer students, and their families to San Luis Obispo. 5,000 copies of this magazine were mailed home to new students. Copies were also distributed to high-traffic local businesses around SLO.
This particular edition featured two content sections: the Visitor’s Guide and Student Resources. Since this is a 2 in 1 edition, users must flip the print edition upside down to start reading the other section.
As an advertising designer, I worked with my manager to create the spread layouts, ads, and front covers.
Associated Collegiate Press (ACP) First Place Advertising Special Section: Go SLO
Associated Collegiate Press (ACP) First Place Advertising Special Section: Go SLO
Front Cover Drafts
We wanted to blend beautiful photography of SLO, taken by a friend of mine, with our typography. From our drafts, we decided that we needed to incorporate the text and image more so that they are one cohesive piece.
Layout Drafts
We explored different pull quote treatments, image layouts, typefaces, and page number styles with these drafts.
Final Go SLO 2021 Covers and Spreads